relevance

Video Adspend Rising

Video Adspend Rising

Last November, my colleague Alicia wrote about personalized video marketing and that Relevance is Key. Permit me to expand a bit on this topic. More than two-thirds (68%) of marketing and agency executives in the US expect increases to their digital video ad budgets over the next 12 months, a…
Relevance Is Key

Relevance Is Key

In a world of overwhelming metrics and ever-demanding ROI objectives, everyone is looking for the next big thing. At UMarketing, we strive to understand all of the emerging technologies that are now available, but only apply them where we see true value.  While all clients want the next groundbreaking campaign,…