Creative

That’s so Last Week

That’s so Last Week

We see all sorts of trends in advertising and marketing: music trends, illustration trends, color trends, cute dog trends and so on. We have even seen how explosive (and quick mind you) digital trends have been with video and social-media marketing. How we market is an ever-evolving thing. We roll…
Fresh & Funky 2: Ads on the Street

Fresh & Funky 2: Ads on the Street

Welcome back to Fresh & Funky, your source for snark, insights and snarky insights about advertising. The focus of today’s post:  Outdoor advertising.  Take a short drive down any street or highway and you’ll see that this channel is an endless source of funk, from signs crammed with mouse-type to…
The Fresh & The Funky

The Fresh & The Funky

In the wide, weird world of advertising and marketing communications, there are really only two kinds of creative.  You've got your Fresh, and then you've got your Funky.  And you can pretty much tell which one you’re dealing with the second you see it. Smart creative that leverages relevant insights…
No More Guesses: Using Analysis to Design Better Creative

No More Guesses: Using Analysis to Design Better Creative

What do analytics and creative have in common?  If you rely on the textbook definition alone, virtually nothing. Analytics is the "...systematic computational analysis of data or statistics," while creative involves "...imagination or original ideas." But for me, the two terms are not mutually exclusive; rather, they are totally interdependent.…