There is a common misconception that people are either “right-brained” or “left-brained” thinkers. Right-brained thinkers are said to be more intuitive and subjective while left-brained thinkers are more logical and objective.
But why differentiate between these two? Why can’t you be both?
I personally like to go against the grain. I think of myself as a creative analytic. In other words, I enjoy expressing myself creatively through words and art, but also have the ability to crunch raw numbers and turn them into something of meaning.
Pursuing a dual degree in Marketing and Finance has given me the unique perspective to learn about the business world both creatively and analytically. Unfortunately, many of today’s professional jobs are departmentalized, specifically catering to only one type of thinker. Marketing positions tend to draw in right-brained, intuitive thinkers while the financial field attracts left-brained, logical thinkers.
Using both sides of my brain.
When thinking about my career path after college, I used to think that I would have to make a choice between two things that I was passionate about, creativity and reasoning. Fortunately, since accepting an internship at UMarketing as part of the research team, I have found my “dream job” that allows me to use both of these skills.
Market researchers can and should tap into the right side of the brain during survey development and implementation — using intuition and creativity to prompt the most useful and accurate responses. Once survey results come in, the left side of the brain is then stimulated as researchers are able to crunch the numbers and draw conclusions.
Telling stories with numbers.
The most critical (and exciting) part of being a researcher is preparing the creative deliverables for clients. This is the crucial moment where both the right and left sides of the brain are simultaneously stimulated. Using insights from the collected data, the researchers craft the findings into a clear, concise, and compelling story that helps clients make informed business decisions.
I feel fortunate that since beginning my internship at UMarketing, I no longer have to worry about making a choice between my two passions. Instead, I am excited that I have found a special niche in the business world that allows me to practice and apply both my left- and right-brained skills.