Trends & Insights

The Future of Marketing: Brand Personalization

The Future of Marketing: Brand Personalization

Recently, Target Marketing Magazine asked me to keynote their Integrated Marketing Virtual Conference. As it often does, the task of preparing that address put me in touch with where we are headed with marketing. A number of factors have pushed us in the direction of what to me is brand personalization.…
A Trip to the Museum of Brands

A Trip to the Museum of Brands

On a recent trip to London, my wife suggested we check out a landmark that she had discovered online – the Museum of Brands, Packaging, and Advertising. After some shopping on Portobello Road, we took a short detour down some residential streets and arrived at the museum. I came to…
Video Adspend Rising

Video Adspend Rising

Last November, my colleague Alicia wrote about personalized video marketing and that Relevance is Key. Permit me to expand a bit on this topic. More than two-thirds (68%) of marketing and agency executives in the US expect increases to their digital video ad budgets over the next 12 months, a…
Panic at the Starbucks

Panic at the Starbucks

I’m a loyal Starbucks drinker and have been for the last few years. I don’t buy the grandé soy mocha latte, just plain old high-octane coffee. There’s no other brew that puts me on the right track in the morning. Needless to say, I have reached Gold level status and…