Research & Analytics

Notes from the Back of a Car

Notes from the Back of a Car

Do you find yourself initiating conversations with your doorman, simply because you’re curious about his life? Have you ever asked your barber about his childhood? What about that lady you keep running into on the elevator? If you answered “Yes” to any of these questions, you might be a researcher…
Charles Barkley’s Analytics Air Ball

Charles Barkley’s Analytics Air Ball

If you missed Charles Barkley’s latest thoughtful assessment of the use of analytics in basketball, here it is: “I've always believed analytics was crap.” After railing against basketball analytics and the “idiots” who use them, he went on to claim that the use of analytics in baseball is also fruitless:…
Right-Brained and Left-Brained Thinking

Right-Brained and Left-Brained Thinking

There is a common misconception that people are either “right-brained” or “left-brained” thinkers. Right-brained thinkers are said to be more intuitive and subjective while left-brained thinkers are more logical and objective. But why differentiate between these two? Why can’t you be both? I personally like to go against the grain.…
Without Validation, Did It Really Happen?

Without Validation, Did It Really Happen?

The Internet has redefined the phrase “above-the-fold.” The term was born in a past generation, and signified the content that lived north of the physical fold of a newspaper. It was the place for the day’s biggest stories, and the first place you expected to grab your readers’ attention. Advertising…
No More Guesses: Using Analysis to Design Better Creative

No More Guesses: Using Analysis to Design Better Creative

What do analytics and creative have in common?  If you rely on the textbook definition alone, virtually nothing. Analytics is the "...systematic computational analysis of data or statistics," while creative involves "...imagination or original ideas." But for me, the two terms are not mutually exclusive; rather, they are totally interdependent.…