Creative

A Trip to the Museum of Brands

A Trip to the Museum of Brands

On a recent trip to London, my wife suggested we check out a landmark that she had discovered online – the Museum of Brands, Packaging, and Advertising. After some shopping on Portobello Road, we took a short detour down some residential streets and arrived at the museum. I came to…
That’s so Last Week

That’s so Last Week

We see all sorts of trends in advertising and marketing: music trends, illustration trends, color trends, cute dog trends and so on. We have even seen how explosive (and quick mind you) digital trends have been with video and social-media marketing. How we market is an ever-evolving thing. We roll…
Prove It.

Prove It.

I’m a word nerd, and recently I found an interesting article explaining the phrase, the exception proves the rule. I always found this concept baffling — how does an exception prove a rule? But the author pointed out that prove didn’t always mean what it does today. It comes from…
Fresh & Funky 2: Ads on the Street

Fresh & Funky 2: Ads on the Street

Welcome back to Fresh & Funky, your source for snark, insights and snarky insights about advertising. The focus of today’s post:  Outdoor advertising.  Take a short drive down any street or highway and you’ll see that this channel is an endless source of funk, from signs crammed with mouse-type to…
The Fresh & The Funky

The Fresh & The Funky

In the wide, weird world of advertising and marketing communications, there are really only two kinds of creative.  You've got your Fresh, and then you've got your Funky.  And you can pretty much tell which one you’re dealing with the second you see it. Smart creative that leverages relevant insights…