Articles Written By: George Wiedemann

This author has written 2 articles
The Future of Marketing: Brand Personalization

The Future of Marketing: Brand Personalization

Recently, Target Marketing Magazine asked me to keynote their Integrated Marketing Virtual Conference. As it often does, the task of preparing that address put me in touch with where we are headed with marketing. A number of factors have pushed us in the direction of what to me is brand personalization.…
Video Adspend Rising

Video Adspend Rising

Last November, my colleague Alicia wrote about personalized video marketing and that Relevance is Key. Permit me to expand a bit on this topic. More than two-thirds (68%) of marketing and agency executives in the US expect increases to their digital video ad budgets over the next 12 months, a…