Articles Written By: Bill Anderson

This author has written 2 articles
Fresh & Funky 2: Ads on the Street

Fresh & Funky 2: Ads on the Street

Welcome back to Fresh & Funky, your source for snark, insights and snarky insights about advertising. The focus of today’s post:  Outdoor advertising.  Take a short drive down any street or highway and you’ll see that this channel is an endless source of funk, from signs crammed with mouse-type to…
The Fresh & The Funky

The Fresh & The Funky

In the wide, weird world of advertising and marketing communications, there are really only two kinds of creative.  You've got your Fresh, and then you've got your Funky.  And you can pretty much tell which one you’re dealing with the second you see it. Smart creative that leverages relevant insights…