Articles Written By: Alicia Trahan

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No More Guesses: Using Analysis to Design Better Creative

No More Guesses: Using Analysis to Design Better Creative

What do analytics and creative have in common?  If you rely on the textbook definition alone, virtually nothing. Analytics is the "...systematic computational analysis of data or statistics," while creative involves "...imagination or original ideas." But for me, the two terms are not mutually exclusive; rather, they are totally interdependent.…