Monthly Archives: May 2015

That’s so Last Week

That’s so Last Week

We see all sorts of trends in advertising and marketing: music trends, illustration trends, color trends, cute dog trends and so on. We have even seen how explosive (and quick mind you) digital trends have been with video and social-media marketing. How we market is an ever-evolving thing. We roll…
Video Adspend Rising

Video Adspend Rising

Last November, my colleague Alicia wrote about personalized video marketing and that Relevance is Key. Permit me to expand a bit on this topic. More than two-thirds (68%) of marketing and agency executives in the US expect increases to their digital video ad budgets over the next 12 months, a…