Monthly Archives: November 2014

Relevance Is Key

Relevance Is Key

In a world of overwhelming metrics and ever-demanding ROI objectives, everyone is looking for the next big thing. At UMarketing, we strive to understand all of the emerging technologies that are now available, but only apply them where we see true value.  While all clients want the next groundbreaking campaign,…
Without Validation, Did It Really Happen?

Without Validation, Did It Really Happen?

The Internet has redefined the phrase “above-the-fold.” The term was born in a past generation, and signified the content that lived north of the physical fold of a newspaper. It was the place for the day’s biggest stories, and the first place you expected to grab your readers’ attention. Advertising…