Monthly Archives: October 2014

Digital vs. Print Artwork

Digital vs. Print Artwork

One day I was sandwiched between two Art Directors debating over how to set up a file the right way. They both had valid arguments, but I felt one was wrong in this case. Sometimes in our deadline-driven environments the pressure can get the best of us, and this was…
No More Guesses: Using Analysis to Design Better Creative

No More Guesses: Using Analysis to Design Better Creative

What do analytics and creative have in common?  If you rely on the textbook definition alone, virtually nothing. Analytics is the "...systematic computational analysis of data or statistics," while creative involves "...imagination or original ideas." But for me, the two terms are not mutually exclusive; rather, they are totally interdependent.…
Efficient, Effective Project Management in Today’s Agency

Efficient, Effective Project Management in Today’s Agency

Project Management is a core component of marketing and requires collaboration from all areas of an agency.  For UMarketing, it’s become more challenging in recent years due to coworkers in offices across the country, more flexible schedules, and remote employees. Fortunately, technology has kept up with these changes and allowed…