The Future of Marketing: Brand Personalization

The Future of Marketing: Brand Personalization

Recently, Target Marketing Magazine asked me to keynote their Integrated Marketing Virtual Conference. As it often does, the task of preparing that address put me in touch with where we are headed with marketing. A number of factors have pushed us in the direction of what to me is brand personalization.…
A Trip to the Museum of Brands

A Trip to the Museum of Brands

On a recent trip to London, my wife suggested we check out a landmark that she had discovered online – the Museum of Brands, Packaging, and Advertising. After some shopping on Portobello Road, we took a short detour down some residential streets and arrived at the museum. I came to…
OPM Data Breach Highlights Need for Big Data Defense

OPM Data Breach Highlights Need for Big Data Defense

If you’ve read the news lately, you’ve probably heard of the recent attack on the US Office of Personnel Management.  The OPM data breach resulted in the theft of sensitive information for nearly 4 million current and former government employees, and has thrown the US government into a scramble to figure…