The Future of Marketing: Brand Personalization

The Future of Marketing: Brand Personalization

Recently, Target Marketing Magazine asked me to keynote their Integrated Marketing Virtual Conference. As it often does, the task of preparing that address put me in touch with where we are headed with marketing. A number of factors have pushed us in the direction of what to me is brand personalization.…
A Trip to the Museum of Brands

A Trip to the Museum of Brands

On a recent trip to London, my wife suggested we check out a landmark that she had discovered online – the Museum of Brands, Packaging, and Advertising. After some shopping on Portobello Road, we took a short detour down some residential streets and arrived at the museum. I came to…